The Barefoot Spirit and Company Culture: Sales is King March 12, 2015, 1:00pm EDT March 12, 2015, 1:00pm EDT
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Get the benefit of 30 years of successful business experience in one hour! You will learn:

  • How to use the Two-Division Company model to maximize sales, the life blood of your company
  • How to use performance-based compensation to increase sales, growth and profitability
  • How to find and hire people with entrepreneurial DNA
  • How to train new employees to focus on sales
  • How to foster innovation by getting out of your people’s way
  • How to prevent turnover (the #1 hidden cost of any business) 

Barefoot is a top global brand, and founded by Michael Houlihan and Bonnie Harvey, the authors of the New York Times Bestselling Business book, The Barefoot Spirit and its companion, The Entrepreneurial Culture.  From the start, with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and strategic alliances, while pioneering Worthy Cause Marketing and performance-based compensation.

One of the keys to their success was implementing a positive company culture. If any business is to thrive in the global marketplace, its employees must be engaged and empowered. In other words, they must think like owners. Problem is, few employees know how. The job of company leaders is to train them to think this way. Michael Houlihan and Bonnie Harvey know how to create the conditions that draw out and nourish people’s inner entrepreneur. They take the principles that empowered their own tribe of productive, creative and loyal employees to beat the odds; and boil them down into poignant lessons business owners can put into practice right away to boost their bottom line.

They take everything they know about the spirit of entrepreneurship and help startups, leaders and corporations infuse that experience into their company cultures to engage and empower their people.

This webinar is for those that are both in the startup and growth phase stages of their business looking to boost the bottom line and increase profits and have (or want to have) a product delivered through a distribution system.

About the Presenter(s)

 Michael  Houlihan

Michael Houlihan and Bonnie Harvey are the founders of Barefoot Wine, and the authors of the New York Times Bestselling Business book The Barefoot Spirit, currently being used in over 30 universities. The book, endorsed by the CEO Library in CEO Forum, chronicles the start of their business from the laundry room of a rented farmhouse to the board room of E&J Gallo, successfully selling...

Barefoot Wine
The Barefoot Spirit and Company Culture: Sales is King