Marketing your product or service can make the difference as to whether or not your business succeeds.
You'll learn about:
- Creating a marketing plan
- Identifying your target market through market research, competitive analysis, and SWOT (strength, weakness, opportunity, and threat) analysis
- Assessing the 4 P's (product, place, price, and promotion) of your marketing mix
- Reviewing the basics for successful selling - turning prospects into sales
The workshop is presented by SCORE volunteer Michael Mulcey.