Fundamentals of Marketing - 02/21/22 February 21, 2022, 7:00pm EST February 21, 2022, 8:00pm EST

Marketing your product or service can make the difference as to whether or not your business succeeds.

You'll learn about:

  • Creating a marketing plan
  • Identifying your target market through market research, competitive analysis, and SWOT (strength, weakness, opportunity, and threat) analysis
  • Assessing the 4 P's (product, place, price, and promotion) of your marketing mix
  • Reviewing the basics for successful selling - turning prospects into sales

The workshop is presented by SCORE volunteer Michael Mulcey.

About the Presenter(s)

Michael Mulcey

I have 20+ years of broad experience in product development and management within the pharmaceutical, technology, and semiconductor industries. My background can best serve small, established businesses or startups that have some basic operations in place. Some of my areas of expertise include: Business Plans New Product Introduction (NPI) Project Management Strategic Planning Value...

Fundamentals of Marketing - 02/21/22