How I can help you

I am a Finance professional with 14 years of experience in Consumer Goods, Pharmaceutical and Personal Care international companies. My career has developed in different roles within the Finance function. In these roles, I have contributed in project financial evaluation, business expansion cases, portfolio profitability analysis, product launches, pricing strategies, route to market and cost efficiencies projects.  

With my background in Finance and business, I can help clients to improve their business and financial understanding and come up with action plans to face the challenges of their businesses at any stage of their life cycle.

We can work together to: 

-       Understand business’ financial health and financial target achievement

-       Review and assess financial results (Income Statement, Balance Sheet and Cash Flow)

-       Forecast and budget volumes, sales, revenues, costs and expenses

-       Define key performance indicators and establish the tracking methods

-       Define price strategies for different customers and products

-       Understand product cost 

-       Evaluate financial viability for new products or investments

-       Write Business Plans for line extensions, new products and new businesses

Areas of Expertise
  • Business Finance & Accounting
  • Business Strategy & Planning
  • Business Operations
  • Sales, Marketing & Public Relations

Industry Experience
  • Manufacturing & Industrial


 Executive Program in Social Impact Strategy, University of Pennsylvania, 2019

 Creating Value Program, Stockholm School of Economics, Sweden 2016

 Bachelor in Finance, ITESM Tec de Monterrey, Mexico 2003 

 International Business Program, University of Houston, May 2002


Isaura Serna

Communication Methods

  • In Person