Small businesses are more responsive! Customers tend to prefer small businesses, too: small businesses meet or exceed customer expectations more often than big businesses. Read more
I recently viewed a TED video in which improvisational jazz musician Stefon Harris drew some interesting parallels between jazz music and business.
A customer touchpoint is defined as any way that you “touch” a customer or potential customer during the entire relationship lifecycle with your business. While this may seem like just another term for internal customer service processes, it is actually much more.